It has never been more imperative for brands and retailers to stay relevant.

We're in the midst of several profound technological shifts, redefining how customers learn about, consume, transact, and interact with brands. The "ownership economy", where fundamental economic incentives are re-aligned, is just one such shift that we believe will shape the next decade of commerce, brands, and next-gen retailers.

Read

(Part 1) Web3 x Commerce by Erik de Stefanis

(Part 2) Web3 x Commerce: On-Chain Loyalty by Erik de Stefanis

Interesting Sub-Themes

• Web3 x Commerce, e.g:
  • Loyalty/membership
  • Emerging ownership scenarios, i.e. the “ownership economy”
• Co-created and co-owned (by their community) brands
• The merging of the physical and digital worlds

Interlace Investments: X-Commerce

Arkive: The first decentralized museum, curated by its community

Passage Protocol: On-chain membership infrastructure

Solana Spaces: Earn, learn, and experience IRL